Matchaful is honored to announce that our founder, Hannah Habes, is the recipient of the 2022 CHAllenge Award by the World Green Tea Association. This award recognizes both her ambitious efforts to drive the future of tea and the significance of our Matchaful Cafés as an important channel for learning about the US market.

The CHAllenge Award is part of the World Green Tea Association’s 2022 O-CHA Pioneer Awards. These annual awards praise individuals and groups for their contribution to tea-related academic research, industrial technology or products, and tea culture for the expansion of tea consumption.

All of us at Matchaful are incredibly proud of this recognition and grateful to our larger community for helping us get here. We’d like to extend a sincere thank you to the World Green Tea Association for this honor.

Since 2015, Matchaful has been dedicated to expanding matcha access and education across the US. As we continue to grow and innovate, our commitment to sourcing the highest quality of Japanese matcha remains a core part of our mission.