Matchaful offers sustainable Japanese matcha and active botanical nutrition. We currently have (8) cafe locations in NYC, and we are growing. We are passionate about leading the matcha movement in a sustainable, elevated and respectable way.

Making matcha is all about the highest level of integrity, recipe mastery, and the energy to showcase your creations. We are looking for a caring and diligent Director of Retail Operations to join our growing team and lead the growth of our retail presence.

Matchaful is committed to offering healthy, plant-based offerings and a serene environment to enjoy a beautiful cup of matcha. We respect the art of Japanese matcha making, while bringing awareness around wellness through all of our adaptogenic ingredients.

As Matchaful’s Director of Retail Operations, you'll be responsible for managing all aspects of the café business operations. The Director pays close attention to the daily finances, operations, and people of all the stores they look after. They must ensure the right assignment of duties to all store managers and make sure that managers and staff are operating in accordance with company standards. They must also ensure that customers are satisfied with our exceptional products and services and report important information to the CEO on a timely basis. At the same time, the Director should also pay attention to the career development and culture of staff in all locations, and provide them with work-related advice and train them accordingly. The main purpose of this role is to have all Matchaful cafés operating smoothly and efficiently, in turn improving the profitability and success of our café business. 

The Director of Store Operations oversees the Operations and Sourcing Manager, General Manager, Hiring Manager, Training Manager, and Store Leads in NYC, as well as any other café management roles for the company. 

Job Requirements: 

• 5-10 years of experience managing restaurant or café groups with multiple locations 
• 5-10 years of experience managing restaurant or café teams 
• 5+ years of experience with restaurant management software and finances. Experience with Marketman and Square is preferred
• Successful track record of opening new stores in NYC and scaling a café or restaurant · business 
• Experience with specialty coffee and/or tea preferred

JOB RESPONSIBILITIES

Drive Sales and Profitability, Operational Improvements

• Help to create and execute plans for store teams to achieve monthly sales goals 
• Fully responsible for the overall business performance of all Matchaful cafes
• Fully responsible for successful leadership, organizational plans, customer service, and outstanding execution of all field operations standards and strategies, consistently across all stores
• Ensure that trends of underperformance are formally addressed, with clear and documented performance improvement plans
• Continually measure and provide suggestions for improving operational performances
• Supervise regular management performance of all locations and evaluate them routinely for growth and improvement
• Help develop policies and procedures to ensure the achievement of goals, including but not limited to excellence of customer services, facility cleanliness, and maintenance of daily practices
• Ensures that operational and training standards of multi-locations are consistently enforced and executed by co-workers
• Maximize sales, transactions and profits of the assigned stores
• Work closely with senior management to monitor and control food and labor costs
• Ensure that all assigned stores are in compliance with food safety and sanitation regulations
• React quickly to store emergencies and notify the right people to arrange crisis management when needed
• Take responsibilities and initiatives on all assigned stores’ repair and maintenance
• Oversee company-wide inventory management and processes
• Ensure all ingredients are inspected for quality when receiving at each delivery time
• Review and act upon customers’ requests, complaints and inquiries; Be proactive to find a solution
• Execute and maintain all current and on-going Marketing promotions, materials and tools

People Development, Retention of Top Talents and Team Building

• Foster a culture of teamwork, accountability, and continuous improvement
• Effectively manage, lead, and set expectations to assure quality and productivity are in line with expectations to achieve company goals
• Provide strong team leadership and a collaborative approach to working with the senior leadership team
• Document, review, and measure individual manager performance through the formal employee review process
• Fully responsible for the staffing plan, execution and related training needs of the existing stores and new stores 
• Oversee Hiring Manager and monitor the full hiring process per the company’s policies, which includes, but not limited to, Pre-screening, Interviews, Evaluations, Reference Checks, Hiring Decisions and Orientations
• Inspire store staff to meet monthly store goals and KPIs
• Ensure that all staff follow company operating standards, and take actions to correct any non-compliance
• Lead weekly Management Meetings. It is your responsibility to attend and lead every meeting. If you miss two consecutive meetings without notice or approval by your direct superior, some disciplinary action will be taken, up to demotion.
• Provide feedback and advice on scheduling to scheduling managers, ensuring stores are properly staffed and all new staff are properly trained
• Prep and perform accurate yearly staff performance/wage reviews on time

New Project Development

• As requested, assist with new store development, including construction, equipment procurement, and plans for grand opening
• Ensure effective communication and coordination between cross-functional teams involved in new store openings
• Work cross-functionally to ensure successful and timely store openings
• Ensure cost-effective implementation of new stores and new store initiatives
• Implement standardized processes and procedures for new store development projects, ensuring consistency and efficiency across the region.

Financial Management

• Oversee store finances and COGS through Marketman on a weekly and monthly basis
• Establish financial goals for the assigned stores and encourage your staff to work towards the goals
• Develop and manage regional budgets, ensuring financial targets are met or exceeded
• Monitor and analyze financial performance indicators, such as revenue, expenses, and profitability, for each store within the region
• Identify opportunities for cost optimization and efficiency improvements while maintaining quality and customer satisfaction
• Ensure accurate and timely financial reporting for the region, including monthly, quarterly, and annual financial statements
• Evaluate and approve regional expenditures, ensuring compliance with company policies and financial guidelines
• Review and analyze store-level financial statements, identifying areas of improvement and implementing corrective actions when necessary
• Work closely with store managers to optimize sales, manage costs, and improve overall financial performance

Working Conditions

This is a full-time position. As we are in the industry of food retail and service, shift time and length will be assigned to best serve our customers. Evening, weekend, and holiday shifts can be expected.

Physical Requirements

Must be able to lift up to 50 lbs.

Job Type: Full-time

Salary: $90,000.00 - $150,000.00 per year, depending on experience

Benefits:

• Dental, Health, Vision insurance
• Employee discounts
• 3 weeks paid time off
• Stock Options

Education:

• Bachelor's (Required)

License/Certification:

• NYC Food Protection Certificate 

Willingness to travel around NYC on a daily basis:

• 100% (Required)

Work Location: In person

Job Overview:

The Digital Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote the cafés, e-commerce and supports overall business goals. This role requires expertise in digital channels, analytics, and customer acquisition strategies, aimed at driving brand awareness, engagement, and conversion through a range of online platforms. The ideal candidate will be creative, organized, and proficient in digital marketing tools, with a passion for growing brand awareness and engaging audiences online.

Key Responsibilities:

Campaign Management:

• Develop and implement comprehensive digital marketing strategies to increase online presence and drive business growth across platforms like Google Ads, Facebook, Instagram, TikTok, LinkedIn, and others.
• Create and manage campaigns across various channels (SEO, PPC, email marketing, social media, display advertising, etc.).
• Collaborate with the brand team to plan for compelling digital content, including blogs, social media posts, email newsletters, and web copy.
• Monitor and optimize campaigns to ensure they meet business objectives (e.g., lead generation, brand awareness, engagement).
• Stay updated with the latest trends, tools, and technologies in digital marketing.
• Ensure campaigns are delivered on time, within budget, and in alignment with company goals.

Digital Management:

• Help maintain and update the company website and social media channels with fresh, engaging content.
• Assist team with content calendar ideation and ensure content aligns with overall marketing strategy.
• Ensure all digital channels and websites have up to date information for both café and e-commerce. 
• Management of Google My Business and other online presence for café locations, including but not limited to Google, Yelp, Classpass, Apple Maps, etc.
• Leverage CRM tools to nurture leads and convert prospects into customers.
• Manage cafe delivery platforms (Square, Ubereats, Doordash, etc.) marketing and advertising.  

Email Marketing:

• Manage the planning, creation, and execution of email marketing campaigns (newsletters, promotional emails, automations, etc.) with support from the brand team on content.
• Segment email lists to ensure targeted, personalized communications.
• Analyze email performance and make recommendations for improvements.
• Assist in A/B testing of campaigns, landing pages, and email content to optimize performance.
• Optimize current email automations and create additional flows within email marketing platforms for both cafés and e-commerce. 

Social Media Marketing and Advertising:

• Develop, implement, and manage social media strategies – including both organic and paid – across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.). Work closely with the brand team to plan for content creation.
• Monitor and engage with followers, respond to comments, and grow brand presence.
• Analyze social media performance and make recommendations for improvement.
• Analyze social media trends, competitor activity, and industry news to inform strategy.

Data, Analytics & SEO:

Use data-driven insights to measure and report on the performance of digital marketing campaigns (traffic, leads, conversions, ROI).

Utilize analytics tools like Google Analytics, social media insights, and email marketing metrics to adjust strategies accordingly.

Manage on-page and off-page SEO to improve organic search rankings and drive traffic.

• Collaboration & Reporting:
• Collaborate with internal teams (e.g., brand, cafe, e-comm, sales, and product) to ensure alignment on digital marketing efforts.
• Manage and direct external ad agency for Google Ads, report monthly results to the internal team.
• Continuously assess how individual campaigns and various platforms are performing in order to suggest where resources and/or budget should be allocated to improve overall digital marketing ROI.
• Provide regular updates and reports on campaign performance, social media activity, and website analytics.

Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent work experience).
• 2-5 years of experience in digital marketing, social media, or a related field.
• Familiarity with digital marketing platforms (e.g., Square, Shopify, Klaviyo, Google Ads, Facebook Ads Manager, email marketing tools).
• Strong understanding of SEO, SEM, and web analytics (Google Analytics, etc.).
• Excellent written and verbal communication skills.
• Proficient in Google Workspace (Docs, Sheets, Slides).
• Experience with social media platforms, planning, and scheduling tools.
• Basic knowledge of HTML/CSS and website content management systems (e.g., Shopify, Square) is a plus.

Preferred Skills:

• Experience with Google and/or Social Media Advertising.
• Experience with Canva, Figma, or other design tools.
• Experience with Slack and Asana.
• Strong organizational skills and attention to detail.

Personal Attributes:

• Creative thinker with a proactive approach to problem-solving.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong time-management and multitasking skills.
• Ability to analyze data and make data-driven decisions.
• Eagerness to learn and stay current with digital marketing trends and best practices.
• Strong team player with the ability to collaborate effectively.
• Passionate about health, hospitality, matcha and growing this brand!

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional development and growth.
• A collaborative and innovative work environment.
• Monthly matcha subscription and one free employee drink per day at cafés.

Location: New York, NY
Position Type: Full-Time
Salary Range: $75,000-85,000, depending on experience level

How to Apply: Please submit your resume and a cover letter outlining your experience and qualifications. Send your application to danielle@matchaful.com with the subject line “Digital Marketing Manager Application” as the subject line.

Location: Matchaful Culinary Lab – Clinton Hill, Brooklyn

About Matchaful

Matchaful offers sustainable Japanese matcha and active botanical nutrition. With eight café locations across NYC, we are leading the plant-based matcha and food movement in a sustainable, elevated, and innovative way.

Our Matchaful Culinary Lab in Clinton Hill serves as our dedicated culinary production facility and a signature Matchaful Café. It is the heart of our in-house food production, where we craft our signature latte concentrates—including Ginger Zing, Secret Garden, and Cacao Dream—alongside a growing selection of plant-based and gluten-free pastries, soft serve, and breakfast parfaits.

This space is designed for innovation, experimentation, and nourishment, and we are looking for a Culinary Production Leader to join our team and help bring our products to life.

Position Overview

As a Culinary Production Leader, you will report to the Culinary Creator & Commissary and Production Manager and play a vital role in our kitchen operations. You will be responsible for the manufacturing, packing, and quality control of our grab-and-go pastries and food items, ensuring efficient and high-quality production.

You should have large-scale food production experience, a strong food safety background, and be comfortable in a fast-paced, startup environment where adaptability is key. 

There are exciting growth opportunities as we continue to expand our culinary offerings and café footprint.

Responsibilities

Food Production & Quality Control

• Prepare large-batch food and baked goods according to Matchaful’s high standards.
• Ensure quality control for all baked goods and in-house food items.
• Assist in recipe execution, testing, and process improvements.
• Maintain detailed recordkeeping for production events, food safety, and quality control.
• Assist with product development, testing, and optimization of culinary processes.
• Track and monitor production targets closely with Commissary Manager

Kitchen & Facility Management

• Maintain cleanliness of the facility, ensuring all storage and production areas are organized.
• Sanitize work surfaces and equipment to meet food safety standards.
• Assist with end-of-month inventory, invoicing, and tracking production metrics.
• Support with receiving and organizing inventory, ensuring accurate order fulfillment.
• Wash dishes, sweep & mop floors, and handle recycling/trash removal.

Operations & Team Collaboration

• Create daily production task lists and delegate tasks to the prep team.
• Provide ongoing feedback to culinary prep team members and help with their development and growth
• Provide process improvements to improve hourly labor and production targets 
• Run production events in Marketman to ensure accuracy and track orders.
• Pack orders and manage labeling for all products.
• Assist with moving supplies, receiving shipments, and using pallet jacks.
• Communicate professionally with vendors, employees, and visitors.

Qualifications

• Minimum 2 years of experience in a food manufacturing facility or similar environment.
• NYC Food Handler’s License (Required).
• Strong work ethic, sense of urgency, and attention to detail.
• Ability to stand for 8+ hours and lift up to 50 lbs.
• Comfortable operating a fully loaded pallet jack and handling heavy loads.
• Extreme cleanliness and strong understanding of food safety protocols.
• Food safety certifications such as HACCP or SQF (preferred but not required).
• Authorized to work in the U.S.
• Passion for learning and a desire to grow with Matchaful!

Job Details

• Job Type: Full-Time / Part-Time
• Pay: $64,000 plus potential annual bonus
• Expected Hours: 40 per week (Monday – Friday)
• Schedule: 8-hour shifts

How to Apply

If you’re passionate about food production, sustainability, and being part of a growing culinary team, we’d love to hear from you! Submit your resume and a brief description to retail@matchaful.com explaining why you’d be a great fit for our team.

Join us in shaping the future of plant-based matcha and food innovation at Matchaful! 🌿

Matchaful Cafés, NYC

Matchaful offers sustainable Japanese matcha and active botanical nutrition. We have (8) cafe locations in NYC and are passionate about leading the matcha movement in a sustainable, elevated and respectable way.

Making matcha is all about the highest level of integrity, recipe mastery, and the energy to showcase your creations. We are looking for a caring and diligent Store Lead to join our growing team.

Matchaful is committed to offering healthy, plant-based offerings and a serene environment to enjoy a beautiful cup of matcha. We respect the art of Japanese matcha making, while bringing awareness around wellness through all of our adaptogenic ingredients.

As Matchaful’s Store Lead, you'll be responsible for leading the daily operations, people, and initiatives at our Prince St. store in Soho. You will help to ensure the highest level of quality for our incredible matcha-based wellness drinks and food, maintaining a pristine (and aesthetically amazing) environment, and upholding the highest level of service—all while forging unique connections with our staff and our customers.

Salary Range $62,400 - $65,400

Health benefits available 

5 days/week commitment

About You:

• Strong leadership capabilities
• Respect for the art of matcha and how it's respectfully made
• Extreme care for the café space
• Excellent communication skills and customer connection
• Pristine level of organization
• Incredible attention to detail

Core Responsibilities:

• Lead matcharista team on store priorities and directives
• Attend biweekly manager meeting to review priorities and sales goals
• Lead initiatives to maintain a happy and professional workplace environment and make sure staff is complying with company dress code and etiquette policies
• Develop and continue skill set of matcharistas and communicate performance updates on a weekly basis to General Manager
• Make sure that staff is executing menu changes or seasonal menu items properly
• Communicate written warning to the matcharista
• Regularly communicate with the store team via internal chat channels
• Manage café scheduling on Square Teams
• Make sure all shifts are covered - when baristas are sick, no-shows, etc.
• Ensure café is always prepared for a health inspection, lead the café to maintain an A inspection grade
• Streamline drink-making, flow, etc.
• Conduct daily quality checks on all drinks/products
• Collect feedback from both staff and customers and figure out how to improve overall experience
• Monitor employee time cards in Square
• Lead organization of basement storage areas
• Conduct weekly and monthly inventory reports in Marketman, ensure that Square is accurately reported
• Order milk and some other items based on Square sales reports
• Ensure all concentrates are sufficiently prepared at all times
• Monitor dates of all fresh concentrates, milks, and produce, to ensure nothing is used past its recommended date - Make sure everything is labeled.
• Enforce record keeping of all food waste
• Set daily (and sometimes hourly) sales goals for employees, and inspire team to meet them
• Keep retail stocked on display shelves ​at all times—​maintain a beautiful storefront
• Delegate tasks to staff during slow periods

Required Qualifications:

• 2+ years of hospitality leadership experience
• You can lift up to 50 lbs
• Wellness background | major plus
• Food handlers permit | major plus

Hudson Yards Cafe, NYC

Hourly wage: $20 hourly +tips 

Matchaful offers sustainable Japanese matcha and active botanical nutrition. We have (8) cafe locations in NYC and are passionate about leading the matcha movement in a thoughtful, elevated and respectable way.

Making matcha is all about the highest level of integrity, recipe mastery, and the energy to showcase your creations. We are looking for a caring and diligent Assistant Store Lead to join our growing team and lead our Hudson Yards location.

Matchaful is committed to offering healthy, plant-based offerings and a serene environment to enjoy a perfectly crafted cup of matcha. We respect the art of Japanese matcha whisking, while fostering education around wellness through our adaptogenic ingredient bar.

As Matchaful’s Assistant Store Lead, you will be responsible for leading the daily operations, people, and sales initiatives at our Hudson Yards location. You will ensure the highest level of quality for our incredible matcha-based wellness drinks and food, maintain a pristine, aesthetically amazing, and organized environment, and uphold the highest level of customer service—all while forging unique connections with our staff and our guests.

About You:

• Strong leadership capabilities
• Respect for the traditional art of matcha 
• Extreme care for the café space
• Excellent communication skills
• Excellent customer service skills and desire for connecting with community
• Pristine level of organization
• Incredible attention to detail
• Commitment to improving our café operations and presentation

Requirements:

• 2+ years of hospitality leadership experience
• Flexible schedule and full time availability (40 hours/week commitment)
• Wellness background | major plus
• Food handlers permit | required

Core responsibilities (but not limited to): 

• Monitor daily sales goals for employees, help to increase average ticket price by promoting upsell opportunities, and inspire team to meet them
• Work towards 17% labor goals and maintain or improve Google ratings
• Lead matcharista team on company and store priorities and directives
• Incorporate sales techniques to boost retail sales   
• Assist in onboarding new hires, training new team members, and retraining team members
• Ensure employees consistently adhere to established procedures and protocols set by Regional Lead/Company
• Attend weekly meetings with leadership to review priorities and sales goals
• Lead initiatives to maintain a happy and professional workplace environment and make sure staff is complying with company dress code and etiquette policies, as well as DOH compliance at all times
• Develop and continue skill set of matcharistas and communicate performance updates on a weekly basis to Regional Leader
• Order weekly items through Marketman and adjust Weekly Ordering Schedules as needed
• Communicate equipment issues or ingredient/supply shortages on items
• Make sure that staff are executing menu changes or seasonal menu items properly
• Correct certain disciplinary actions while working and communicate them to Regional Leader
• Communicate on a regular basis to the store team via Slack
• Manage café scheduling on Square Teams
•  Communicate with barista staff about schedule changes
• Assist with keeping shifts covered - when baristas are sick, no-shows, etc.
• Ensure café is always prepared for a health inspection, lead the café to maintain an A inspection grade
• Ensure that drink making is streamlined and there’s a good flow
• Conduct consistent or as-needed quality checks on all drinks/products
• Monitor employee time cards in Square
• Lead organization of all storage areas
• Conduct weekly and monthly inventory reports in Marketman, ensure that Square is accurately reported 
• Required to be available for EOM inventory counts (last day of the month) 
• Place orders to Commissary Kitchen based on Square sales reports through Marketman
• Ensure all concentrates are sufficiently stocked at all times
• Monitor dates of all fresh concentrates, milks, and produce, to ensure nothing is used past its recommended date - Make sure everything is labeled.
• Enforce and maintain record keeping of all food waste
• Keep retail stocked on display shelves ​at all times and ​maintain beautiful storefront
• Delegate tasks to staff during slow periods
• Receive, organize and adjust invoices into Marketman

Matchaful Culinary Lab, Clinton Hill, Brooklyn NYC

$18-22/hr

Matchaful offers sustainable Japanese matcha and active botanical nutrition. We currently have (6) cafe locations in NYC, and we’re expanding this summer into Brooklyn! Our small team is passionate about leading the plant-based matcha + food movement in a sustainable, elevated and respectable way.

The Matchaful Culinary Lab in Clinton Hill will be the largest space we've been in yet, and it will feature our first dedicated culinary production facility as well as our signature Matchaful Café. At Matchaful, we make all of our concentrates for our creative lattes- such as the beloved ginger zing, secret garden, and cacao dream - in our very own kitchen. Over the past few years, we’ve also expanded our plant-based, gluten-free offerings to include a yuzu donut, vegan soft serve, matcha sunflower butter oats, and matcha sesame noodles…to name a few. Matchaful’s Grain-Free Granola that is now sold in grocery stores was actually developed in our café kitchen. The Matchaful Culinary Lab will be a space for innovation, experimentation, and nourishment! We can’t wait to give our loyal community a window into what we’re doing behind the scenes. 

As Matchaful’s Prep Chef, you will be responsible for the preparation of our in-house food offerings, cleaning and organizing the space, and working directly under our Head Chef and Culinary Manager.

Lots of growth opportunities exist as Matchaful as we expand our culinary offerings and cafe footprint this year! We are open to interviewing all levels of experience to find the right fit if it exists within our team - we are always changing and growing! Please email your resume and a brief cover letter about why you’d be a great fit for our team to retail@matchaful.com.

About the Prep Chef role: 

• 3-4 days/week minimum commitment
• Prepare food to meet orders for all cafés daily 
• Build prep kits for kitchen and set up production for success 
• Communicate on Slack with managers about day to day tasks 
• Follow best kitchen practices and follow all kitchen protocols 
• Accurately label and store food items
• Maintain ingredient stocks
• Wash dishes and conduct daily cleaning tasks 
• Must be able to commit to working early hours 
• Must be willing to obtain a Food Protection Certificate if not already certified 
• Record all production events in production log and kitchen waste log 
• Assist with End of Month inventory accounts as needed

About You:

• Great team player
• Passionate about plant-based food and matcha
• Awesome communicator 
• Hardworking and efficient
• You take direction well and are open to constructive feedback 
• You work well under pressure 
• Physical stamina to stand for long periods
• Ability to reach, stoop, bend and lift up heavy items or equipment up to 50 lbs
• Attention to detail
• You love organization and helping to improve kitchen spaces 
• 2-3 years of professional kitchen experience, commissary kitchen experience a plus
• Culinary school education is a plus (but not necessary)
• Food Protection Certificate a plus
• You love learning and you want to grow with Matchaful! 

Matchaful Cafés, NYC

Matchaful offers sustainable Japanese matcha and active botanical nutrition. We have (8) cafe locations in NYC and are passionate about leading the matcha movement in a sustainable, elevated and respectable way.

Making matcha is all about the highest level of integrity, recipe mastery, and the energy to showcase your creations. We are looking for caring, emotionally mature, and diligent baristas to join our growing team.

Matchaful is committed to offering healthy, plant-based offerings and a serene environment to enjoy a beautiful cup of matcha. We respect the art of Japanese matcha making, while bringing awareness around wellness through all of our adaptogenic ingredients.

As Matchaful’s Matcharista, you'll be responsible for creating our incredible matcha-based wellness items, maintaining a pristine (and aesthetically amazing) environment, and upholding the highest level of service—all while forging unique connections with our customers.

***We are a growing company, many opportunities exist as Matchaful expands our cafe footprint this year.

3 days/week minimum commitment. Ideally would be able to commit to working 4-5 days per week at any location

Starting Pay: $16.50/hr + tips. Increases to $17 with a Food Protection Certificate, which must be obtained within 30 days

About You:

• Emotionally mature
• Care about matcha and how it's respectfully made
• Extreme care for the café space
• Excellent communication skills and customer connection
• Pristine level of organization
• Incredible attention to detail

Requirements:

• 1-2+ years of hospitality experience
• You can lift up to 50 lbs
• Wellness background | major plus
• Food handles permit | major plus