Houjicha - 30g
JAS-Certified Organic • Direct Trade
Houjicha is a roasted Japanese green tea with a soothing and earthy profile. Roasting turns the green tea leaves to a reddish-brown color, removes bitterness, and imparts the tea's signature toasty aroma.
Our houjicha is made from first flush tea leaves grown in an organic tea farm community within the Tenryu District known as "organic valley." It's rich in antioxidants and l-theanine. Presenting a medium-roast profile, houjicha offers a slightly less caffeinated experience than matcha. Enjoy hot or iced with your milk of choice.
Flavor notes: Coffee, Puffed Rice, Cacao
Origin: Shizuoka Prefecture, Japan
Also available in 100g
How to Prepare
Health Benefits
Who We Are
Matchaful is a female-founded purveyor of sustainable Japanese matcha and botanical-based nutrition headquartered in Brooklyn, NY. Our mission to take care of our health, each other, and the earth is at the core of all we do.
The Matchaful Health Standard
QUALITY CONTROL
Before our matcha arrives at your front door, it undergoes extensive third-party testing for radiation, heavy metals, and over 700 pesticides and herbicides to ensure it meets Matchaful standards. All our matcha is pesticide-free or certified organic.
Read: Kiwami Heavy Metals and Radiation Report
Read: Hikari Heavy Metals and Radiation Report
QUICK FACTS
— Matcha is the only tea where you actually ingest the leaf.
— Most teas are steeped and then thrown away.
— This is what makes matcha so special and unique, and also what leads to its amazing health benefits.
MATCHA CONTAINS
POWERFUL ANTIOXIDANTS
Matcha is an antioxidant powerhouse. On the ORAC scale (oxygen radical absorbance capacity – a measure of the antioxidant capacity of food), it surpasses all other antioxidant-rich foods including blueberries, pomegranates, and dark chocolate.
The antioxidants in matcha are made up of 60% catechin polyphenols – the most potent antioxidant. Catechins offer protection against many kinds of cancer, helping to prevent heart disease, reduce cholesterol, and slow the process of aging. The most important and abundant polyphenol in matcha is EGCG (epigallocatechin gallate) – the same polyphenol found in all green teas.
MATCHA PROVIDES
SUSTAINED ENERGY & FOCUS
L-Theanine, an amino acid found in matcha, combines with caffeine to create increased focused and sustained energy throughout the day. L-Theanine has been hailed for relaxing the brain, muscles, and blood vessels. It can help lower blood pressure, enhance mood and promotes a sense of calmness by relaxing alpha waves in the brain (associated with a feeling of happiness and alertness) and increasing dopamine production – two of the brain’s ‘feel good’ chemicals. This amino acid is the secret ingredient that leaves you feeling energetic and focused yet calm all day long.
MATCHA IS
CLEANSING & DETOXIFYING
Matcha is five times higher in chlorophyll than regular green tea. The primary reason chlorophyll is considered a superfood is because of its strong antioxidant and anticancer effects. Chlorophyll benefits the immune system because it’s able to form tight molecular bonds with certain chemicals that contribute to oxidative damage and diseases like cancer or liver disease. Chlorophyll can help give you clear skin, protect your blood and heart, and also help prevent joint inflammation.